BRANDRETRIEVAL
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Sample Brand Retrieval Report

This sample shows the kind of report you receive after running a Brand Retrieval Test. It gives you a clear view of whether a brand is retrieved, understood, and considered inside the audience’s mind.

Sample data shown for demonstration purposes only. This report is not affiliated with Webflow and does not represent real customer research.

Brand Retrieval Report

Webflow

Category: No-code Website Builder • Target: Founders, designers, marketers, and web teams
Directional Sample
Based on 50 responses
Retrieval Score
82/100

A weighted score based on unaided recall, problem-trigger recall, and consideration.

Unaided Recall
85/100
Problem Trigger
78/100
Consideration
92/100
Association
45/100
Diagnosis
Strong RetrievalHigh ConsiderationPositioning Gap

Webflow is strongly retrieved and considered when the no-code website builder category appears. However, the Association Score is lower, which suggests that people remember the brand but do not always describe it using the Desired Association.

Strategic Recommendations

Strengthen Desired Association

Webflow is remembered, but the positioning is not entirely consistent. Reinforce the idea of professional no-code website building for modern teams across landing pages, campaigns, and product messaging.

Clarify Ease vs. Power

Some associations suggest flexibility and power, while others suggest complexity. Clarify when Webflow is the right choice and who it is built for.

Positioning Fit
Desired Association
"Professional no-code website building for modern teams."
Common Associations (Actual)
designwebsitesno-codeflexiblecomplex
Competitor Memory Map
Webflow You42%
Wix30%
Squarespace18%
Framer7%
WordPress3%

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